News
-
Why Call It “Unluckies”?
Curious about the brand that proudly labels its boxer shorts as “unlucky”? Dive into the Unluckies story and see how a Dubai desgined brand came to life
-
Unluckies Originals: The “Unlucky” Boxer Briefs That Make Every Day Feel Lucky
Forget lucky charms — real confidence starts with what’s underneath.
Unluckies Originals are the “unlucky” boxer briefs built to handle life’s chaos with humor, comfort, and a second-skin feel.
Made from ultra-soft TENCEL™ MicroModal and certified by OEKO-TEX® Standard 100, they’re cooler, smoother, and more sustainable than cotton.
Born unlucky. Built to perform.
Because luck fades — comfort doesn’t.
No Luck. Pure Balls. -
The Ultimate Guide to Men’s Boxer Shorts (Featuring Unluckies)
Discover Unluckies. Dubai’s men’s underwear brand built on honesty, humor, and comfort. Our premium boxer briefs are born unlucky, made from ultra-soft MicroModal, and built to handle real life with confidence.
