Our Story

Unluckies: The Story of Purpose

Unluckies isn’t about luck, good or bad.

It’s about purpose. About the things, and the people, that just keep going.
Think about your boxer shorts.

Their job is simple, but thankless: live in the dark, take the heat, the friction, the stains, and the ultimate hit when a bad laundry day turns them pink. They stretch, fade, and hold on long after the waistband gives up.

And still, they do their job: quietly, faithfully, without complaint.

That unwavering commitment, the refusal to quit even when hanging by a thread, that’s the soul of Unluckies.

A tribute to what holds life together, without ever needing applause.
Because we all have those moments: when we’re just holding it together.

And that’s not weakness. That’s purpose. That’s honor.
That’s why the name fits.

You might be Born Unlucky, but you're Built Different. No Luck, Pure Balls

Unluckies is a Dubai based company, our products are designed here, and we manufacture in Turkey

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FAQ

Find the most frequently asked questions below.

  • A men’s underwear brand built around a simple idea; great boxers shouldn’t need gimmicks. We make one thing, and we make it really well.

  • Premium MicroModal with a touch of elastane for stretch.

    Soft, breathable, and made to feel like nothing’s there...in a good way.

  • The Unluckies 7″ inseam. A longer cut that sits mid-thigh for most and a touch lower on larger sizes. Classic fit that’s easy, not clingy.

    M = Jeans 30–32

    L = Jeans 33–35

    XL = Jeans 36–38 (runs slightly longer lgenth for better anti-chafing)

    XXL = Jeans 39–42

  • Cold wash. Hang dry. No bleach, no drama.

  • We ship globally from Dubai. UAE orders usually arrive in a day or two.

    Everywhere else takes a little longer, but we’ll get there

  • We don’t take returns on worn underwear (obvious reasons).

    But if there’s an issue, email help@unluckies.me we’ll sort it out.

  • The 5" boxer briefs is in the work, we're finalising it to ship. It's shorter than the 7" and more snug.

    Got a request? Email help@unluckies.me with subject “Suggestion” length, color, feature we read everything.

  • Focus! We trialed a mesh pouch and rejected the batch on fit and finish.

    Our next product is the Unluckies Originals. Modern snug fit, 5" legs, 3D contoured crotch area. This is the one we call the Original.