Born Unlucky. Built Different.
Unluckies isn't about luck, good or bad.
It's about purpose. About the things, and the people, that just keep going.
Think about your boxers.
Their job is simple, but thankless. They live in the dark and take the heat, the friction, the stains, and the ultimate hit when a bad laundry day turns them pink. They stretch, fade, and hold on long after the waistband gives up.
And still, they do their job: quietly, faithfully, without complaint.
That refusal to quit, even when hanging by a thread, is the soul of Unluckies. A tribute to what holds life together, without ever needing applause.
Because we all have those moments when we're just holding it together. And that's not weakness. That's purpose. That's honor.
That's why the name fits.
You might be Born Unlucky, but you're Built Different.
No Luck. Pure Balls.
Who we are
Unluckies is a Dubai-based underwear brand. We make one thing: men's MicroModal boxer briefs designed for Gulf heat, in a 7″ mid-thigh and a 9″ long length. Your first order is covered by our First Pair Promise, and delivery in the UAE is free over AED 150. Questions go to hello@unluckies.me.
Ready when you are
AED 89AED 62.30*
From AED 62.30* · 3-pack AED 149.80*. Free UAE delivery over AED 150. 9″ is XXL only.
*Price after 30% off, applied at checkout.
FAQ
What they are made of, how they fit, and what happens when they don't.
What is Unluckies?
A Dubai underwear brand with one product. We make boxer briefs and nothing else. When this one is right, we will think about a second.
What are they made of?
93% MicroModal, 7% elastane. Light, soft, and forgettable by nine in the morning.
Where are they made?
Designed in Dubai. Made by a knit specialist.
How do they fit?
True to size, with stretch. Snug, not tight. The inch figure is leg inseam, measured from crotch seam to hem. It is not the length of the whole garment. Between sizes, take the larger one.
| Product | Size | Waist | Inseam |
|---|---|---|---|
| Unluckies Originals | M | 30–32" | 7" |
| Unluckies Originals | L | 33–35" | 7" |
| Unluckies Originals | XL | 36–38" | 7" |
| 9" Long, Fuller Fit | XXL | 39–42" | 9" |
Scroll the table sideways for the full chart.
How do I wash them?
Cold wash. Hang dry. No bleach.
What if they don't fit?
Wrong size? Refund or exchange, free of charge. Keep the opened pair. 14 days, first order only. The 9" comes in one size, so it is refund only. Anything else, email hello@unluckies.me.
No luck. Pure balls.
Soft MicroModal. No seams digging in. Stays put when you move. Comfortable all day.