Our Story

No luck. All balls.

We make boxers that don’t try too hard.

They’re soft, simple, and built to handle real life, the heat, the chaos, the small annoyances that make most days a little unlucky.

Unluckies was born in Dubai, a city that’s anything but ordinary, by people who got tired of underwear brands pretending to reinvent the wheel.

We didn’t set out to “disrupt” anything. We just wanted something that felt good, fit right, and didn’t fall apart after a few washes.

So, we obsessed over fabric, stitched in comfort, stripped out the noise, and gave them a name that tells it like it is.

Because life throws enough your way.

Your boxers shouldn’t be one of them.

Made to last. Made to laugh.

Unluckies are crafted from premium MicroModal and elastane, OEKO-TEX® certified for peace of mind and long-wear comfort.

Each pair is designed in Dubai, tested on real men (not models), and finished by people who actually care about the details.

This isn’t lifestyle marketing. It’s just life.

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FAQ

Find the most frequently asked questions below.

  • A men’s underwear brand built around a simple idea; great boxers shouldn’t need gimmicks. We make one thing, and we make it really well.

  • Premium MicroModal with a touch of elastane for stretch.

    Soft, breathable, and made to feel like nothing’s there...in a good way.

  • Designed in Dubai. Produced in Türkiye by people who know fabric better than most people know their coffee order.

  • True to size with a natural stretch. Snug, not tight.

    If you’re in between, go one size up.

    M = Jeans 30–32

    L = Jeans 33–35

    XL = Jeans 36–38

    XXL = Jeans 39–42

  • Cold wash. Hang dry. No bleach, no drama.

  • We ship globally from Dubai. UAE orders usually arrive in a day or two.

    Everywhere else takes a little longer, but we’ll get there

  • We don’t take returns on worn underwear (obvious reasons).

    But if there’s an issue, email help@unluckies.me we’ll sort it out.

  • We’re keeping it simple: perfect the one boxer, then add what’s genuinely better. The Mesh version returns only if it beats our Originals (we rejected the last batch). We’re testing inseam options (shorter/longer) and will drop limited colors once the fabric + dye feel exactly the same. Got a request? Email help@unluckies.me with subject “Suggestion” length, color, feature we read everything.

  • Focus! We trialed a mesh pouch and rejected the batch on fit and finish. We’ll only add a second style when it clearly improves your day.